A Level Plan in MLM (Multi-Level Marketing), often referred to as a Unilevel Plan, is one of the most straightforward compensation models. In this plan, distributors earn commissions based on the sales made by their direct downline members, as well as several levels of recruits beneath them. The focus of this plan is on "levels," meaning the hierarchical distance between the distributor and their recruits.
Distributors can recruit unlimited direct downlines (first-level members), allowing them to build a wide network.
Each downline member can also recruit their own downlines, who then fall into lower levels beneath the original distributor.
There are no limits on how many people can be added directly to the first level, unlike other plans that limit downlines to two (as in the Binary Plan).
The commission percentage usually decreases with each subsequent level, meaning distributors earn slightly less from lower-level sales.
The Level Plan is one of the most beginner-friendly MLM models due to its simplicity, transparency, and lack of complex structures like leg balancing or matrix configurations. Distributors can recruit an unlimited number of direct downlines, and their earnings are based on sales from multiple levels beneath them. While it incentivizes personal recruitment and growth, earnings typically decrease with each level, meaning distributors must continuously build and support their downline to achieve sustained income.